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Adam Internet

Many television commercials, corporate videos and photography.

In 2007 I started a relationship with Adam Internet that would see them grow significantly and become a household name in South Australia. I was proud to have held the Adam account right up to their sale to iinet in 2014.
Many briefs from Adam Internet were challenging in the complexity of their campaign offer. I loved to approach these as opportunities to try outside-the-box ideas.

NAKED MAN TVC

The commercial that started my relationship with Adam Internet turned out so successfully that it had to be pulled from air to reduce load on Adam’s Adelaide call centre. The concept was to use the obvious “Naked” metaphor in an unexpected and attention-grabbing manner, with just the right level of humor for the brand. Adam Internet and this commercial introduced “Naked ADSL” to the South Australian market.

Concept/Writer/Director/Camera Operator/Producer: Tim Dangerfield
Editor: Damian Smerdon


HALF/HALF TVC


Concept/Writer/Director/Camera Operator/Producer: Tim Dangerfield
Editor/Grade: Daniel Vink

GET NAKED - ANIMATED TVC


Over the course of our relationship with Adam Internet we created a number of purely graphics-based TVCs. Our talented in house designers and editors made this a cost effective way for the ISP to keep up appearances on TV.

Concept/Writer/Director/Producer: Tim Dangerfield
Graphic Design: Martina Budimir
Animation: Daniel Vink


WINTER WARMER TVC


Concept/Writer/Director/Camera Operator/Producer: Tim Dangerfield
Editor/Grade: Daniel Vink

PICK 'n' MIX TVC


Concept/Writer/Director/Camera Operator/Producer: Tim Dangerfield
Editor/Grade: Daniel Vink

13th MONTH FREE TVC


Concept/Writer/Director/Camera Operator/Producer: Tim Dangerfield
Graphic Design: Peter Charlton
Editor/Animation: Daniel Vink

EZYCHOICE MATES TVC


Concept/Writer/Director/Camera Operator/Producer: Tim Dangerfield
Editor/Grade: Dominic Legg

3 MONTHS FREE TVC


Concept/Writer/Director/Camera Operator/Producer: Tim Dangerfield
Graphic Design: Peter Charlton
Editor/Animation: Dominic Legg

ADAM ANYG TVC


Unlike Naked ADSL, Adam’s AnyG mobile broadband didn’t have any unique selling points. This challenge was approached with a lifestyle based commercial that demonstrates the convenience and utility of mobile internet service and links it to the Adam brand.

Concept/Writer/Director/Camera Operator/Producer: Tim Dangerfield
Editor: Damian Smerdon


ADAMMAX BROADBAND BLACKSPOTS TVC


AdamMax was another pioneer service offered exclusively by Adam Internet. Due to the limited competition in broadband blackspot areas, the best approach was a clear awareness campaign to let the target audience know that the service was available.

Concept/Writer/Director/Producer: Tim Dangerfield
Art Director: Scott Bence
Animation: Monkeystack


GEEK SLOW INTERNET TVC


How do you represent the Internet in a way that communicates well to non-technical people? Turn it into a person! In this advert, the “Geek” character that we created for Adam Internet is representing a frustratingly slow internet connection.
Concept/Writer/Director/Camera Operator/Producer: Tim Dangerfield
Character Design: Peter Charlton
Editor: Damian Smerdon

GEEK NOT WORKING TVC


In this commercial, the “Geek” character that we created for Adam Internet represents an unreliable internet connection.
Concept/Writer/Director/Camera Operator/Producer: Tim Dangerfield
Character Design: Peter Charlton
Editor: Damian Smerdon

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