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Fitness Attack

Multiple 30 second television commercials.

  • Concept/Writer/Director/Producer:

    Tim Dangerfield

  • Editor:

    Daniel Vink

  • Editor:

    Domonic Legg


As a price-driven retail store, Fitness Attack prefer to showcase as many prices and products during their advertisement as possible. The tone and visual design of the TVC help to compliment the budget aspect of the commercial, making the store a mental go-to place for affordable fitness equipment.

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