Panorama Concrete Paving

15 second television commercial.

  • Concept/Writer/Director/Producer:

    Tim Dangerfield

  • Editor/Grade:

    Daniel Vink

Television advertising can be a surprisingly cost-effective medium with high return on investment. This 15 second TVC for Panorama Concrete Paving utilities both still images provided by the client and new video to show products located all over Adelaide without blowing out the marketing budget.

When translating a client’s static branding to video it is necessary to both maintain the look and feel of the identity while also taking it in new directions.

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