Premium Choice

3 x 15 second television commercials.

  • Concept/Writer/Director/Producer:

    Tim Dangerfield

  • Camera Operator:

    David Gregan

  • Editor/Grade:

    Daniel Vink

Priority Health are a fully South Australian owned and operated company, sourcing locally produced, high-quality ingredients for their “Premium Choice” range of products. Despite this, their mind-share in the market was relatively low due to a lack for wide-spread advertising. These three commercials not only gained them popularity among consumers but also helped them to become the nut and dried snack supplier of choice for many independent supermarkets around the state. The key to success was the hook “Premium Choice, In the Big Red Bag”.

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